pillsbury grands biscuits. make dinner pop. guys... [ female announcer ] pillsbury cinnamon rolls, with cinnabon cinnamon, are an irresistible sunday morning idea. nothing calls them to the table faster. make breakfast pop! your season is here. let's just call it the baking time of year. you need special ingredients. you need the staples for homemade. you need safeway sugar for just a buck eighty-eight. and that magic thing that makes everyone want another only two ninety-nine for challenge butter. and when hands get messy, quite surely they'll say, yum! wow! yay! what a sweeter holiday. safeway. ingredients for life. >>> from nbc news, this is "today" with kathie lee gifford and hoda kotb, live from studio 1a in rockefeller plaza. >> hey, everybody. it's thirsty thursday. it's december 5th. we are so happy you're here with us today. there's a lot going on. we've got our regular, you know, on thursdays, our ambush makeovers and a lot to choose from today because last night was the big -- >> the tree lighting. >> the christmas t